How Can You Redesign a Website Without Losing SEO?
For businesses that rely heavily on their web presence, website redesigns can be daunting. The fear of losing search engine optimization (SEO) is real and can have serious impacts on the visibility and success of an online business. Fortunately, there are steps you can take to ensure your website’s redesign will not tank your SEO. In this article, we’ll discuss the necessary steps you can take to maintain SEO when redesigning a website.
Planning Your Redesign
The planning stage is of paramount importance for ensuring your SEO does not suffer during a website redesign. The first step is to determine what elements of your existing website should be maintained in the new design and which aspects need updating or replacing. You must also decide how much of your original content will remain and whether any changes are needed to improve keyword optimization.
Consider how best to migrate existing links from the old site, so they continue to work properly on the new site. You can also find yourself a web design company in Atlanta that can help you plan and execute your SEO-friendly website redesign. The more you plan before the redesign process begins, the better prepared you will be to ensure your SEO remains intact.
Using keywords effectively has long been one of the most important website redesign SEO considerations. Make sure your new website design incorporates all of the keywords from the old design, as well as any additional terms that may be relevant to your business. Your keywords should be logically placed throughout the website and not overly stuffed into content or metadata.
When implementing a website redesign, it’s essential to redirect existing pages correctly so that visitors and search engines can find their way around easily on the new site. This will ensure your website redesign, and SEO remains intact during this process.
Check that all old URLs have been redirected properly and accurately to their corresponding page on the redesigned website. It’s also wise to use canonical tags on pages with similar content, so search engines know which page to index in the SERPs.
Once your redesigned website is live, it’s essential to test the functionality of all elements and make sure everything works as expected. This includes checking that any automated redirects you put in place are working correctly. Assess how quickly your pages load and whether images appear properly.
Website testing can also help you identify any bugs or issues that arise during the website redesign process and address them promptly. You may also check why quality web design is important for small businesses to get more details. Remember, a slow-loading website can have a negative impact on your SEO ranking.
Website redesigns can be a daunting task, especially when it comes to SEO. But by following the steps we’ve outlined here, you can ensure your website’s redesign is successful, and its SEO remains intact. Planning the changes carefully, maintaining keywords effectively, redirecting pages accurately, and website testing are all essential elements of a successful website redesign. With the right approach, your website will be ready for a relaunch with improved SEO rankings. Good luck!