What Is SEO & Why Is It Important? | DMI

Search engine optimization (SEO)is one of the most walked-on avenues to reach success in the internet world. With its many benefits, itis often touted to have great potential to help new businesses gain traction online. The reality, however, is a bit different. SEO is not always as profitable as it is made to look, which makes many people question, “Is SEO worth the money?”

SEO online marketing techniques help a business gain visibility in the online world by ranking its website in the first two or three search engine results pages (SERPs).They advertise the business to its target audience by enabling its website to repeatedly appear among the top search results for relevant search phrases. Moreover, based on strategically chosen keywords, SEO can also drive relevant traffic to the website,multiplying the business’sweb visitors and sales. 

While the benefits of SEO are undeniable, investing in it without understanding its drawbacksmight take you on a disappointing journey.  

A website reaps SEO benefits only if it manages to rank among the top search results. And your SEO online marketing strategy may not guarantee that top rank. Moreover, SEO is a long-term process. Improving your website’s rank slowly over many months; it needs patience. So, people looking for a quick way to the top may not find SEO too helpful. And even if, after all the time, efforts, and investment, a website gets to the top, its rank may remain at risk of falling because of one of Google’s frequent search algorithm updates. 

These drawbacks of SEO make it look like a futile investment. But all the websites that you see among Google’s top organic results are there through SEO. This means you can also see satisfactory results if you invest in it after careful consideration, have time and support from a promising SEO internet marketing services provider. 

Landau Consulting, a New Jersey SEO company, provides consulting in internet marketing and SEO services and has created this infographic elaborating the benefits and drawbacks of SEO. So you can invest in it knowing what to expect and be satisfied with the results.

Why SEO? Why NOT SEO? Infographic

Sophie Green: Sophie's blog focuses on e-commerce strategies and trends. Her background as an e-commerce entrepreneur informs her insightful posts.

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