5 Reasons Your Business Need A Mobile App

In 2015, the number of mobile-only users exceeded the number of desktop only users for the first time since the introduction of the world wide web. By 2021, the number of people who will access the internet solely from mobile devices only is expected to exceed 52 million users – or roughly 20% of the US population. Where once accessing a website from a smartphone was a long, arduous task, mobile-first design is making internet access from smart phones smoother and easier than ever before. But simply optimizing your website for mobile users is cutting yourself out of a considerable amount of business. Here are 5 reasons why your business needs a mobile app. 

Overall, people are inherently lazy and busy. Who wants to take the time to look up information or order from a mobile website when an app is just a single handy click of a button? When your business has an app located right on the home screen of a mobile device, you make yourself the most accessible. 

When you open the Uber app, it doesn’t give you the corporate address and phone number or information about the company, because that’s not what people are looking for when they use the app. Apps developed by companies like Mobisoft features the services your customers are looking for in an instant. If people don’t know what they are looking for, they can go to your website or mobile site. Apps are the best way to keep your repeat clients and consumers happy. 

Businesses used to have to hire people to do the things your clients can now quickly and conveniently do for themselves. Where salons used to have to hire someone to answer phones and schedule appointments – sometimes missing out on clients while a receptionist was busy helping another one – now clients can look at a list of available times and schedule a time that is most convenient for them. 

Business hours are generally business hours and the times when you are available to do business, your customers and clients are generally working. With apps, they can shop, schedule appointments or order tomorrow’s lunch at a time that is most convenient for them. Even if that time is 2:00 am. 

While Domino’s Pizza and Pizza Hut pizza are competitors that offer almost the exact same product and service, their apps are very different. That’s because the Domino’s app is designed specifically with their consumers in mind, while the Pizza Hut app was designed with theirs in mind. Your app can be custom tailored to feature the specific services that your consumers are most looking for in a way that fits in most closely with your specific brand.

Sophie Green: Sophie's blog focuses on e-commerce strategies and trends. Her background as an e-commerce entrepreneur informs her insightful posts.

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