How to write a blog post

Writing a blog post that will drive traffic to your website is no easy task – but once you’ve mastered the skill of blog writing, it can be a successful marketing and Public Relations tool.

The PR team at Adoni Media has put together some of their top tips for content writing.

  • Know your audience 

 First and foremost, you need to understand your audience and what they want to read. What topics do they want to know about? What information or advice can you share? What will resonate with them? 

Avoid making assumptions and do external research to determine your actual audience. Also look at what your competitors are writing about.

  • Catchy headline 

Your headline needs to grab the audience’s attention straight away. We always say don’t judge a book by its cover, but in reality, that is exactly what we do. A compelling headline is crucial to the success of any blog post. Creating a headline first is a great way to help navigate you through the writing phase. 

  • Choose your topic wisely 

If you have a fantastic headline, the blog post needs to follow suit. At Adoni Media, we write a whole range of blog posts from advice-driven pieces, to profile pieces on case studies and relevant news articles. Through your audience research, you will be able to find out the most popular topics to write about so you can serve your audience well. 

  • Write a captivating intro

After you’ve grabbed your readers attention with your headline, make sure your first few paragraphs keep them wanting more. Lay out the topic of your blog and what you’ll be addressing. 

  • Use sub-headings

Sub-headings are a great way to break up the content of your blog and make it easier to read. Anything you can do to make it easy on your audience to help quickly digest the information, the better.

Sophie Green: Sophie's blog focuses on e-commerce strategies and trends. Her background as an e-commerce entrepreneur informs her insightful posts.

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