Easy Tips to Market Your Blog 

Simply creating a blog is not enough to bring in traffic, because of the huge amount of competition which there is in this sphere. What you need to do in order to drive traffic to your site is be on the front foot when it comes to marketing. Now most bloggers are unlikely to want to pay for marketing services, but there are some simple and free approaches which you can take that will encourage more traffic to come and see what you are all about. 

These are some tips to bear in mind when it comes to spreading the word about your new blog. 

User Experience

Before you even consider looking elsewhere for marketing opportunities it is important that you nail the user experience on your site. This means having a great looking site which is easy to navigate and which offers high quality content. Website speed is also important so make sure that you have a great hosting package. Using a service like KnownHost WordPress hosting can give you the power that your WordPress blog needs, which will ensure that the site is fast when people are using it. Make sure that your blog looks and functions well before marketing. 

Social Media 

In terms of free marketing tools there really is none better than social media. You should look to create accounts across many social media platforms and use that to share content from your blog. In order to increase the engagement you should look to share topical information, utilize hashtags and geotags and be involved in the conversation when people comment on your stuff. Using social media will also give you a range of metrics so that you can stay on top of how well you are performing. 

Guest Posting 

If you reach out to other blogs in your niche and offer to write guest posts, you can generate a good amount of traffic in this way. Naturally you should ensure that you are providing high quality content which they will be happy to put on their site, that adds value to their readers. This can help you to get your name out there and drive more traffic to your site. 

Paid Advertising 

You can always use some paid advertising in order to drive traffic to your blog, and you can do this without spending a huge amount of money. The best option are to use PPC ads or social media ads. Both of these options allow you to cap your spending so that you are able to stay on budget and still market the site. We should reiterate here that if you are going to be spending money on advertising, you absolutely have to make sure that the site is providing real value to visitors. If you pay for advertising and someone comes to the blog only to be disappointed, you will have wasted that money. 

Always ensure that content and the quality of your website is your priority when it comes to marketing your blog. 

Sophie Green: Sophie's blog focuses on e-commerce strategies and trends. Her background as an e-commerce entrepreneur informs her insightful posts.

You may also like...